Primers do for your skin what great lingerie does for your figure - they smooth, flatter, conceal and hold things in place, so that everything you put on top of them looks immediately better. Think of them like photo-editing filters for your face, but IRL.
When do I use a primer?
Primers are best used in the morning to prepare your skin for makeup. However, they can also be used before a night out or a big event to help your makeup last all night long.
Does everyone need a primer?
Yes. Whether you want to blur wrinkles, mattify, reduce pores or even out skin tone, primers do it all whilst creating a perfect base for make-up and helping it to stay put for longer.